Yaamava’ itself is a native Serrano word that means spring, property officials pointed out last week. The rebrand includes a new visual identity and logo for the gaming complex, with those being inspired by and paying homage to the culture and heritage of the Serrano people. The property is owned by San Manuel Band of Mission Indians and is operated by the San Manuel Entertainment Authority. San Manuel Casino in San Bernardino County, California was officially rebranded as Yaamava’ Resort and Casino at San Manuel last week.
